DAMPAK PENGEMBANGAN PARIWISATA TERHADAP PENYERAPAN TENAGA KERJA DI KECAMATAN MARO SEBO (STUDI KASUS PADA DESTINASI CANDI MUARO JAMBI)

Abstract

This study aims to determine and analyze tourism development at the Muaro Jambi Temple Destination and its impact on employment absorption in Maro Sebo District. The research employed a quantitative method with descriptive and verificative approaches. The population consisted of communities involved in tourism activities around the Muaro Jambi Temple area, with a sample of 80 respondents. Data were collected through questionnaires. Data analysis was conducted using descriptive statistics, instrument testing, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination with the assistance of SPSS software. The results indicate that tourism development at the Muaro Jambi Temple Destination is categorized as good. Partially, tourism attraction (t = 4.045; sig. = 0.000), accessibility (t = 4.098; sig. = 0.000), and supporting facilities (t = 4.546; sig. = 0.000) have a positive and significant effect on employment absorption. These findings imply that better tourism development contributes to greater employment opportunities for local communities in Maro Sebo District.