METODE ILMIAH DALAM PENELITIAN MANAJEMEN DAKWAH: PENDEKATAN SISTEMATIS DALAM PENGEMBANGAN ILMU DAN PRAKTIK DAKWAH

Abstract

This study examines the role of scientific methods in research on da'wah management as a systematic approach to developing knowledge and practical implementation. The background of this research is the increasing complexity of da'wah activities in the modern era, which requires a more structured, objective, and data-driven approach. The purpose of this study is to analyze how scientific methods contribute to improving the quality of da'wah management research and practice. This research uses a qualitative approach with a library research method by analyzing various relevant academic sources such as books, journals, and previous studies. The findings indicate that the application of scientific methods plays a crucial role in enhancing the effectiveness of da'wah management through systematic planning, implementation, and evaluation. In addition, the scientific approach supports the development of communication strategies, strengthens human resource competencies, and contributes to social change within the community. However, challenges remain, particularly the dominance of normative approaches and limited methodological capabilities. In conclusion, the scientific method is essential in creating professional, adaptive, and impactful da'wah practices, and its integration should be strengthened to support future research and development in da'wah management.