PENINGKATAN PEMASARAN UMKM JAYA SEBLAK 06 MELALUI PEMANFAATAN GOOGLE MAPS DAN E-COMMERCE DI DESA SUKAMAKMUR

Alfa Khair; Amanda Adelia; Laila Rahmayuni Rangkuti; Misrah

doi:10.36989/didaktik.v11i04.9070

Alfa Khair Universitas Islam Negeri Sumatera Utara
Amanda Adelia Universitas Islam Negeri Sumatera Utara
Laila Rahmayuni Rangkuti Universitas Islam Negeri Sumatera Utara
Misrah Universitas Islam Negeri Sumatera Utara

DOI: https://doi.org/10.36989/didaktik.v11i04.9070

Keywords: MSME, Google Maps, E-Commerce, Digitalization, Marketing

Abstract

This study aims to analyze the role of Google Maps and e-commerce in improving marketing effectiveness at Jaya Seblak 06 MSME in Sukamakmur Village, Langkat Regency. The research is motivated by the low level of digital literacy and limited marketing reach among MSMEs in rural areas. A qualitative descriptive method was applied, with data obtained through field observations, interviews, and documentation of digitalization assistance activities. The results indicate that before digital implementation, the marketing strategy was conventional and limited to local
consumers. After adopting Google Maps and e-commerce, there was a significant improvement in business visibility, market reach, and sales volume. Google Maps functions as a location-based promotional tool that enhances business credibility and accessibility, while e-commerce platforms expand market coverage and simplify online transactions. In addition, social media such as TikTok also plays a supportive role in strengthening brand image and promoting products to a wider audience. Overall, the integration of these digital technologies creates an efficient, adaptive, and sustainable marketing system. The findings confirm that digital transformation is an essential factor in strengthening competitiveness and ensuring the sustainability of MSMEs in the technology-driven economy era.

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