IMPLEMENTASI MANAJEMEN DAKWAH DALAM ORGANISASI MASYARAKAT: STUDI KASUS MAJLIS TA’LIM NUR TAUHID KECAMATAN MEKAR BARU

penelitian tindakan kelas

Abstract

This study aims to examine the implementation of da’wah management within community-based religious organizations, focusing on the Majlis Ta’lim Nur Tauhid located in Mekar Baru District. Employing a qualitative descriptive approach and a case study method, the research explores the organizational dynamics of managing da’wah strategically and participatively. The findings reveal that da’wah planning is carried out through deliberative processes involving the community, ensuring that programs are responsive to real social needs. The organizational structure is simple but effective, with task distribution based on trust and social solidarity. The execution of programs reflects an integration of spiritual da’wah with socio-cultural activities, while evaluations are conducted reflectively rather than quantitatively. However, the majlis faces challenges such as low youth participation, limited funding, and underutilization of digital technology in da’wah dissemination. From the perspective of da’wah management theory, the majlis embodies the four core management functions—planning, organizing, actuating, and controlling—in a contextual and community-based manner. The study concludes that the success of community da’wah heavily relies on the organization's ability to foster social trust, adapt to change, and innovate da’wah strategies. Recommendations include enhancing human resource capacity, improving financial systems, and leveraging digital media as a tool for modern da’wah efforts.