FENOMENA AKTIVITAS BELAJAR PADA KALANGAN MAHASISWA DI COFFEE SHOP: ANALISIS GERAI FORE COFFEE JATIUWUNG, TANGERANG

Abstract

Urban culture has encouraged coffee shops to evolve from consumption-oriented venues into alternative spaces for academic activities and social interaction. This phenomenon can be observed among university students who use coffee shops to complete assignments, write theses, search for academic references, and engage in discussions. This study aims to understand how students make sense of studying in a coffee shop and to identify the factors shaping their learning experiences at Fore Coffee Jatiuwung, Tangerang. The research employed a qualitative approach with a phenomenological method. Four university students with experience studying in coffee shops were selected through purposive sampling. Data were collected through observation, in-depth interviews, and documentation. Data analysis followed the model of Miles, Huberman, and Saldaña, involving data condensation or reduction, data display, and conclusion drawing and verification. The analysis was informed by symbolic interactionism and the concept of social space. The findings indicate that students interpret “studying while having coffee” as a way to find a comfortable, flexible, and productivity-supporting learning environment. Four major themes shaped their experiences: comfort, supporting atmosphere, facilities, and social relationships. Interactions with friends and the presence of other visitors engaged in productive activities also contributed to students’ motivation. Nevertheless, consumption costs and occasional crowding remained considerations when using coffee shops regularly. The study suggests that the meaning of a learning space is shaped not only by its physical function but also by users’ subjective experiences and social interactions.