PENGARUH MODAL USAHA DAN PERILAKU USAHA UMKM TERHADAP KEBERHASILAN KEWIRAUSAHAAN

Abstract

This study aims to analyze the effects of business capital and MSME business behavior on entrepreneurial success in Jatikramat, Bekasi, both partially and simultaneously. The study used a quantitative survey approach. The population consisted of 50 MSME actors, and all members of the population were included as the sample through saturation sampling. Primary data were collected using a Likert-scale questionnaire, interviews, and literature review. Data analysis was conducted using SPSS through validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and coefficient of determination analyses. The results show that business capital has a positive and significant effect on entrepreneurial success, with a t-value of 6.129 exceeding the t-table value of 2.012 and a significance level of 0.000. MSME business behavior also has a positive and significant effect, with a t-value of 6.076 exceeding 2.012 and a significance level of 0.000. Simultaneously, business capital and MSME business behavior significantly affect entrepreneurial success, with an F-value of 52.437 exceeding the F-table value of 3.20 and a significance level below 0.001. The R Square value of 0.691 indicates that the two independent variables jointly explain 69.1% of the variation in entrepreneurial success, while the remaining 30.9% is explained by other factors outside the study.