PERAN MEDIA SOSIAL INSTAGRAM BPBD DKI JAKARTA DALAM PENYAMPAIAN INFORMASI PERINGATAN DINI BENCANA KEPADA MASYARAKAT
Abstract
Disaster early warning requires communication channels that can deliver accurate, timely, and actionable information to the public. This study examines the role of the official Instagram account of the DKI Jakarta Regional Disaster Management Agency (BPBD), @bpbddkijakarta, in disseminating disaster early warning information. A descriptive qualitative approach was employed. Data were collected through non-participant observation of disaster-related Instagram content, in-depth interviews, documentation, and literature review. Informants were selected purposively and consisted of the Head of the Disaster Data and Information Processing Unit, an expert who manages the BPBD DKI Jakarta Instagram account, and two community members who actively follow the account. The findings show that Instagram functions as a digital disaster communication channel through Feed, Stories, and Reels, supported by infographics, maps, photographs, and short videos. Early warning messages contain information on hazards, affected areas, warning periods, current conditions, public advisories, and recommended actions. Before publication, information is collected, processed, verified, and adapted into concise visual content according to urgency. For community informants, the account helps them monitor disaster conditions, adjust activities, and increase situational awareness. However, Instagram cannot reach all population groups because access depends on internet connectivity, social media use, and digital literacy. Therefore, Instagram is most appropriately positioned as part of a multi-channel disaster communication strategy rather than as a single early warning medium.
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